Generation Z, also known as iGen or the Net Generation, is the demographic cohort after the Millennials. There are no precise dates for when this cohort starts or ends, but demographers and researchers typically use the early-to-mid 1990s to late 2000s as starting and ending birth years.
The definition of Gen Z
Members of Generation Z are said to be more independent, pragmatic, and self-reliant than their Millennial predecessors. They are said to be fiscally conservative, socially liberal, and environmentally conscious. Some commentators have suggested that growing up with the Internet and then social media has influenced the way this generation thinks and behaves.
Gen Zers tend to be very comfortable with technology and are often referred to as digital natives. They have also been described as more globally minded than previous generations. Generation Z is expected to make up approximately one-quarter of the global population by 2020.
Why is Gen Z important for your business?
Generation Z, also known as iGen or the Plurals, is the latest generation to enter into the workforce. They are a unique generation that is different than any other that has come before them. They are important for businesses because they have a different perspective and way of thinking than older generations.
Gen Z was born between 1995 and 2010, and they make up 26% of the population in the United States. They are tech-savvy and grew up with technology at their fingertips. They are comfortable with using new technologies and platforms, and they are always looking for ways to improve their skills.
They are also a socially conscious generation. They care about the world around them and want to make a difference. They are entrepreneurial and want to start their own businesses. Gen Z is also very diverse, and they value diversity and inclusion.
businesses need to understand what makes this generation unique and find ways to appeal to them. Gen Z is important for businesses because they will be the future leaders of the world. If businesses can harness the power of Gen Z, they will be successful in the years to come.
Good practices for marketing to Generation Z
Generation Z, also known as Post-Millennials and the iGeneration, are those born between 1995 and 2012. They are digital natives who have never known a world without the internet. They are a highly diverse generation with a unique set of characteristics that marketers must understand in order to successfully reach them.
To market to Generation Z, it is important to first understand their unique characteristics. Some of the things that make this generation unique include the following:
They are highly diverse.
Gen Z is the most diverse generation to date. According to a study by The Population Reference Bureau, millennials (born between 1981 and 1996) are more diverse than any previous generation, with 44 percent identifying as non-white. But Gen Z is even more diverse. A study by Geoscape found that 56 percent of Gen Zers identify as non-white. This is in part due to the fact that immigration has increased in recent years, and more children are born to parents from different racial and ethnic backgrounds.
But diversity isn’t just about race or ethnicity. It also includes differences in sexual orientation, gender identity, religion, and socio-economic status. Gen Z is the most LGBTQ-friendly generation yet. A study by J. Walter Thompson Intelligence found that 66 percent of Gen Zers believe that everyone should be able to live their lives however they want, regardless of their sexual orientation or gender identity. And a Pew Research Center study found that nearly half of Gen Zers (48 percent) identify as something other than completely heterosexual.
Gen Z is also the most religious generation in years. According to a study by Barna Group, 38 percent of Gen Zers identify as “engaged” Christians, compared to 33 percent of millennials and 29 percent of Generation Xers. And a study by The Institute for Jewish & Community Research found that while overall Jewish identification is down among all age groups, it’s up among Gen Zers, with 31 percent identifying as Jews by religion, compared to 26 percent of millennials and 18 percent of Generation Xers.
Gen Z is also more socio-economically diverse than past generations. A study by Deloitte found that 42 percent of Gen Zers come from families whose income falls in the lower half of the U.S. population, compared to 34 percent of millennials and 27 percent of Generation Xers. And a study by The Chronicle of Higher Education found that 43 percent of first-generation students in college are Gen Zer’s
They are extremely digitally connected.
Gen Z is the most digitally connected generation to date. According to a study by Goldman Sachs, 93% of Gen Zers are online daily, compared to 90% of millennials and 88% of Gen Xers.
They are entrepreneurial.
This high level of connectivity has led to a generation that is extremely entrepreneurial. A study by Bentley University found that 68% of Gen Zers want to start their own business, compared to 58% of millennials and 42% of Gen Xers.
They are socially conscious.
Additionally, Gen Z is socially conscious. A study by The Foundry Group found that 66% of Gen Zers want to make a positive social impact through their work.
They are values-driven.
And finally, Gen Z is values-driven. A study by Barna Group found that 69% of Gen Zers say their personal values are very important to them, compared to 59% of millennials and 49% of Gen Xers.
Because they are so diverse, it is important for marketers to target them with messages that resonate with them on a personal level. Additionally, since this generation is so digitally connected, marketers should focus on using digital channels to reach them. And finally, because this generation is so entrepreneurial and values-driven, it is important to focus on pitching products and services that align with their beliefs and values.
How to market to Gen Z on TikTok?
In order to market to Gen Z on TikTok, it is important to understand their viewing habits and preferences. Gen Z tends to prefer short, snackable content that is easy to consume on mobile devices. They are also more likely to skip ads than any other generation.
To capture the attention of Gen Z viewers, brands should create engaging and creative content that speaks to their interests. This could include humorous or thought-provoking videos, as well as content that is relevant to current events.
It is also important to be mindful of the way you target your ads. Gen Z tends to distrust traditional advertising, so it is important to use influencers and other forms of organic marketing to reach them.
Finally, remember that Gen Z is a highly engaged generation, so respond quickly to feedback and keep your content fresh and relevant. Stay ahead of the trends and you’ll be sure to connect with this powerful demographic.
How to make money by marketing to Gen Z on TikTok?
Now that you know a little bit about Gen Z and their spending habits, it’s time to learn how to market to them. Here are five tips for marketing to Gen Z on TikTok:
Use relatable content.
Gen Z is known for being skeptical of advertising, so it’s important to create content that is relatable and honest. Share your brand’s story in an authentic way, and make sure that your messaging resonates with Gen Z’s values.
Make use of influencers.
Influencers are a powerful tool for reaching Gen Z, so make sure to work with them whenever possible. Influencers can help you create interesting and engaging content that will resonate with Gen Z viewers.
Gen Z loves interactive content, so be sure to make use of polls, quizzes, and other interactive elements in your videos. This type of content is more engaging for viewers and can help you learn more about what they want from your brand.
Use creative formats.
Gen Z loves new and innovative content formats, so experiment with different ways to share your message. Try using creative animation or filming videos in a unique location or setting.
Keep it short.
Gen Z is known for being short on time, so keep your videos short and concise. Videos that are less than 60 seconds long are more likely to hold the attention of GenZ viewers